5-6 pages. Please use templet provided below. References
Review pages 40 through 52 and find 3 companies, one of which must be non-US-based, with operations in more than one country, or region of the world. Using articles from the library’s full-text databases and the companies’ Web sites, prepare an analysis of the companies and their multinational marketing strategies. Your analysis should include:
Brief company profile
Scope of operations (e.g., manufacturing, research & development, sales office and/or service representation)
Marketing strategy for each of the countries/regions in which it operates
Differences among the company’s marketing strategies per country/region (e.g., how differences in cultural values affect product development)
Similarities among the company’s marketing strategies per country/region (e.g., they may use local advertising agencies to produce their advertising campaigns)
Your report MUST include a reference list. All research should be cited in the body of the paper. Reports without citations are unacceptable. Your report should contain an abstract, a short introduction, and conclusion in addition to the body of the paper.