Case profile: timing | Management homework help

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3rd party commentary weaved into PR real estate
Domino messaging around hostile media
Steal the Thunder
3rd party protest, threats
Filing lawsuits
Tactics Used
Method channels –
Advertorials 
Letters-to-editors, opinion pieces
Editorial boards, media tours, press conferences
Fact sheets, one sheets 
Timelines
Singular, joint- articles
News releases

Holding Statements and Q&A’s
Anticipate

Timing & Message Rollout

Time Task Point Person Description Method

September 19, 2020

8:00 a Present to Board David Meeting with the board to discuss C-departure In person Presentation

10:30 a Meeting with DC Mindi & Sam Meet with DC to discuss contract status; response options; all subsequent messaging will advance from there; listed times are estimates. In person meeting

12:45 p Notify Board of DC’s decision and messaging Gerald Notify Board of DC choice; review speaking points (not to be copied, emailed, or distributed to anyone); RCC informed of inquiries to adjust message points, if needed. Live by phone

1:00 p Notify Executive Team David Inform Executive Team of CEO change; review narrative speaking points; clarify media policy/guidelines; NEW C present. In person or live by phone; no voicemail, texts or emails

1:30 p
Schedule All Staff Meeting David Inform all supervisors to notify their departments and make a note of who will miss the meeting. Keep message to: “Please make every effort to attend an All Staff meeting today at __ pm in the ___ for a special announcement from the Board.” Mass communications to all staff – email, supervisors to inform, etc.

3:00 p All Staff Meeting Mindi, Veronica and Senior Team Use scenario, appropriate narrative and speaking points; emphasize ABC media policy/guidelines in inquiry response; all staff, who oversee absent staff and/or volunteers, to be briefed on how to deliver the news. In person meeting; supervisors to meet with all missing staff as soon as on premises (no voicemails, texts, emails to absent staff)

Timing & Message Rollout

Time Task Point Person Description Method

2:00 p [Messages left days 2.3; follow up can take weeks] Notify Donors (30k+) Cynthia K Commence immediate outreach to Key Donors; “I wanted to personally let you know about an important development at ABC. This can wait until your return. I look forward to talking with you at that time. Thank you.” Live by phone (no texts or emails unless using indicated message, see “Description” to left)

3:00 p [Can take several business days Notify Community Partners Mark T
Jose
Veronica Notify local community partners including ___ using scenario appropriate narrative and speaking points. In person or live by phone; no voicemail, emails, text messages

4:00 p [Can take up to a few business days] Notify partner agencies Jose
Veronica Notify key partner agencies using scenario appropriate narrative and speaking points. In person or live by phone; no voicemail, emails, text messages

Relational Capital

Discuss the role of relational capital in crisis management – finding out if you have it or not
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