The instruction to follow is in the browse files. 0 plagiarism, apa


Follow the instruction in the file. please read carefully and credibly supported by at least three to four brief cited and referenced current scholarly source no more than 7 years old. Use the recommended resource/ references provided by the professor. The post should focus on current realities. APA format, and references. Please use the textbook source and resources. Whenever you quote, paraphrase, or summarize another person’s work, you need to cite the source within your paper. It is not enough to just list the source in the References or Works Cited at the end of your paper. Failing to properly cite someone else’s words and ideas at the point they show up in your paper is plagiarism
Your presentation will be a 10-15 slide PowerPoint
Week 4 – Assignment
Branding Analysis
[WLO: 2] [CLO: 4]
A nonprofit organization may use a variety of methods to differentiate its products and services. This is commonly referred to as branding and the process is essential to the successful marketing of a nonprofit organization. Without a positive image, the organization will face difficulties in selling their story to potential donors.
For this assignment, you will analyze the branding strategies a nonprofit uses. You can use an organization with which you are personally familiar, or you can use a popular organization such as the American Red Cross, The United Way, The Salvation Army, etc. You will analyze the following:
· The logo of the organization as a branding strategy
· The existence of a tag line as a branding strategy
· The use of the mission statement as a branding strategy
· The values of the organization as a branding strategy
· How well the organization has “branded” its products and services in terms of attracting donors to the organization
· Recommendations for change
You will present this analysis as if you were a consultant hired by the board of directors of the nonprofit organization. Your presentation will be a 10-15 slide PowerPoint. Keep in mind your PowerPoint should be presented in presentation format, so you will need to either narrate it (via an audio file) or include presentation notes. If you choose to narrate your presentation, each slide should have a 1-2 minute narration. If you choose to add speaker notes, each slide should have 150-200 words of notes that are written in academic language and formatted in APA style.
Required Resources
Worth, M. J. (2021). 

Nonprofit management: Principles and practices

 (6th ed.). Sage Publications, Inc.
· Chapter 10: Marketing and Communications
· Chapter 15: Government Grants and Contracts
Recommended Resources
Brecher, C., & Wise, O. (2008). Looking a gift horse in the mouth: Challenges in managing philanthropic support for public services. Public Administration Review: Special Issue on The Winter Commission Report Revisited, S146-S161. (ProQuest Document ID: 1594819371).
Brooks, J. (2008, November). 6 freakish facts about fundraising. Fundraising Success, 6(11), 17-19. (ProQuest Document ID: 1595350161).
Burton, T. (2008, November). The most major of major gifts. Fundraising Success, 6(11), 28-31. (ProQuest Document ID: 1595350181).
Child, C. D., & Grønbjerg, K. A. (2007). Nonprofit advocacy organizations: Their characteristics and activities. Social Science Quarterly, 88(1), 259-281. (ProQuest Document ID: 1207770801).
Quinn, C. (2009, January 12). Fundraising goes creative: Nonprofits find new ways to earn means. Telegram & Gazette, B.1. (ProQuest Document ID: 1625654681).
Research and Markets: Real-World Strategies That Work Effectively for Fundraising for Nonprofits. (9 January). Business Wire. (ProQuest Document ID: 1624255741).
Robinson-Keeys, A. (2008, November). Recession-ready fundraising. Nonprofit World, 26(6), 6-7. (ProQuest Document ID: 1623859931).
Columbia Business School. (2009, December 2). 
Branding Nonprofit Organizations (Links to an external site.)
 [Video File]. Retrieved from 
· In this video, Hayes Roth, chief marketing officer of Landor, discusses best practices for nonprofits undertaking brand-building projects with David Rogers, executive director of the Center on Global Brand Leadership.
Robertson, T. (2008, March 18). 
Non Profit Branding (Links to an external site.)
 [Video File]. Retrieved from
· This five-minute video focuses on branding for nonprofit organizations.  It offers a branding program for nonprofit organizations that reaps the benefits of branding without sacrificing core values.
Grading Criteria

Content CriteriaTotal: 7

Analyzes logo as a branding strategy.

Analyzes tag line as a branding strategy.

Analyzes mission as a branding strategy.

Analyzes values as a branding strategy.

Analyzes how well the organization has branded its products and services in terms of attracting donors to the organization.

Makes recommendations for changes.

 Includes audio or notes in presentation

Writing and Organization CriteriaTotal: 1

The central theme/purpose of the paper is clear.

The structure is clear, logical, and easy to follow.

The tone is appropriate to the content and assignment.

The thoughts are clear and include appropriate beginning, development, and conclusion.

Paragraph transitions are present, logical, and maintain the flow throughout the paper.

Sentences are complete, clear, and concise.

Sentences are well constructed, with consistently strong, varied sentences.

Sentence transitions are present and maintain the flow of thought.

Rules of grammar, usage, and punctuation are followed.

The paper uses words and language that are inclusive, clear, and unambiguous.

Spelling is correct.

Research CriteriaTotal: 1

The paper includes a summary and analysis of research materials that are relevant to the assignment, e.g. scholarly journals, professional articles, legal documents, government documents, legal decisions, media clips, software, measurement instruments websites, personal communication, etc.

Professional/scholarly journals are peer reviewed and focus on the profession/application of psychology (located on Proquest, EBSCOHost, PsycNET, etc.). Non-scholarly articles include newspapers, periodicals, secular magazines, etc, and are not peer reviewed. Websites not approved include and

Research focuses on the most current information (past five to ten years) except when citing seminal works (e.g. Freud, Erickson, etc.).

Paper includes the appropriate number of references required by the assignment.

When appropriate, the paper addresses ethical considerations in research.

Style Criteria Total: 1

The paper is in the appropriate APA format used by the institution/program (e.g. the 6th edition).

The paper is double-spaced and in the appropriate length required by the assignment

The paper includes an APA style cover page.

The paper includes an Abstract that is formatted to support the appropriate version of APA Publication Manual (e.g. 6th edition).

The paper properly uses headings, font styles, and white space as outlined in the appropriate version of APA Publication Manual (e.g. 6th edition).

The paper includes an introductory paragraph with a succinct thesis statement.

The paper addresses the topic of the paper with critical thought.

The paper concludes with a restatement of the thesis and a conclusion paragraph.

Citations of original works within the body of the paper follow the appropriate version of APA Publication Manual (e.g. 6th edition) guidelines.

The paper includes a References Page that is completed according to the appropriate version of APA Publication Manual (e.g. 6th edition).

Total Possible Points Total: 10



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