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Author: admin
February 18th, 2022

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

  • Explain your promotional strategy for your product or service.
  • Include how you will use at least three of the following elements:
    • Advertising
    • Public relations
    • Digital marketing, including social media
    • Sales promotion
    • Direct marketing
    • Event marketing
    • Outdoor
  • Develop an initial budget for your plan.
  • Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
  • Provide justification for your choices. 
  • Explain the evaluation and control methods you will use to measure the success of your plan.
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