An analysis and evaluation of an SME’s global marketing strategy

The aim of the assignment is to demonstrate your understanding of how a global corporation strategically and tactically designs its marketing operations across global markets and cultures.

Your Specific Instructions:

You are required to produce a report to your line manager [in Word], which identifies and critically analyses the potential impact of Culture on an SME’s marketing strategy and tactics. You are writing this report as an employee of the chosen SME to your senior marketing manager.

You are required to submit the following;

A cover sheet, not included in the word count, Title, Your Student number, a brief description of the company and its current markets and products, your word count for the report only not including references and any appendices.

Introduction / contents

Select 4 marketing mix elements or strategies and suggest through reference to cultural theory why and how these may need to be adapted

Conclusions

Recommendations for the next three years.