BSBMKG607 Manage Market Research

BSBMKG607 Manage Market Research

Specifications to submit

You must provide:

  • A revised signed contract for the identified consultant (Step 1)
  • A series of written Weekly Monitoring Reports (Step 2)
  • Your Task

    From the case study provided you are required to complete the following steps:

    1. With the supplied generic external consultants’ contract, you need to meet

    with the identified consultant (your assessor) from the case study and revise

    the contract to suit your requirements as the manager of the market


    2. Using the supplied work activity information, develop weekly monitoring

    reports that:

    a) Progress of project

    describes the progress of the market research project

    b) Adherence to plan

    describes the adherence of work activities to the research plan

    c) Contractor performance

    describes whether performance of external contractors is in line with

    expectations and contractual requirements.

    Case study

    The CEO has decided to use Lombards Consulting to carry out the market research work in

    relation to Houzit’s plan to add the lighting fittings category to the assortment offer.

    Working from head office as 12 Clarence street Hendra Queensland, you organise to have a

    contract drawn up that covers all the areas of agreement in relation to the work including


    The following activities occurred during the market research project.

  • The phases Definition/Scope and Consultant/Supplier Selection were
  • completed by the 2nd week of the project. 5% complete

  • Develop market research information needs questionnaire – on time
  • Document information needs – one week late – 10% complete
  • Identify information to be gathered in research – one week late
  • Identify source of information – one week late – 15% complete
  • Consultant requests Houzit purchase all research materials – You approve
  • everything except for the Australian Chambers of Commerce, Australia wide

    surveys costing $1,450

  • Identify research participant – on time
  • Identify research technique – one week late
  • Identify timing requirements and budget – two week late – 30% complete
  • Consultant requests more time – You do not grant it.
  • Primary Market Research including customer surveys, focus groups and
  • interviews with Houzit staff/managers and customers. – Completed on time

    except for interviews with all Houzit managers and group buyer – 50%


  • Consultant report difficulty working with store managers
  • Secondary Market Research including the materials provided by Houzit.-
  • Consultant requested internal customer data be taken off-site – You do not

    grant it – Completed on time – 70% complete

  • Document research findings – on time
  • Develop research report – two days late – 100% complete.
  • Sample contract

    Contract for Supply of ___________

    This Contract is made on the Date ____ Month ____ Year ____, between

    _____________________(name) ,and _____________________(ACN)

    City of ______________, State of _______,


    _____________________(name) ,and _____________________(ACN)

    City of ______________, State of _______.

    For valuable consideration, the parties agree as follows:

    1. (detail of Agreement is detailed here, _________________)

    2. No modification of this Contract will be effective unless it is in writing and is signed by

    both parties.

    3. This Contract binds and benefits both parties and any successors.

    4. Time is of the essence of this contract.

    5. This document, including any attachments, is the entire agreement between the


    6. This Contract is governed by the laws of the State of _______


    The parties have signed this Contract on the date specified at the beginning of this















    Witness name


    Witness name

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