Companies that market products that are not considered to be “healthy” for consumers have additional challenge. research a company that markets “unhealthy” products
May 29th, 2022
Establishing a culture of sound business ethics within an organization is
challenging, to say the least. Companies that market products that are not
considered to be “healthy” for consumers have additional challenge. research a company that markets “unhealthy” products.
Examples might include tobacco or alcohol companies but these examples are not
all-inclusive. Respond to the following questions.
- Briefly describe the company and its product and the ethical dilemma
associated with the production and distribution of its products. - Describe how the perception of the product differs within cultures
both within the United States and globally. - How has this company handled the ethical implications of its product
with a focus on social responsibility, integrity and business ethics? - Explain how leadership within the organization can instill a culture
of ethics within the marketing department as they strive to advertise a
product that is not healthy for the customer.