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Critically analyze the chosen company

Author: Albert
May 29th, 2022

From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Questions:

  • What variables need to be considered while developing a list of potential countries?
  • Describe the four steps a firm should take when it is considering going global.
  • Discuss at least three challenges that a company may face in the early period of expansion.
  • Describe the three main categories of market entry strategies.

Instructions for the students

  • This assignment is an individual assignment.
  • Justify your answers, with the help of course materials, Text Book, Online resources. (See the course materials of Ch-5)
  • The choice of the company and the selection of countries must be based on referenced information. (Why did you select the country and the company?)
  • All students are encouraged to use their own words.
  • Referencing is necessary and student must apply APA Referencing Style.
  • Submit your Answers using the same format.
  • The answer to every question is not less than 150 words
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