Disscussion Questions
May 29th, 2022
1. Using one of the examples in question 1 on pg. 71, create 2 objectives and 2 strategies. Each objective should have 3 tactics. Your post should follow this format:
First, identify what situation you are facing as a sport PR professional (You can copy this off of p. 71).
Second, identify your objectives, strategies, and tactics using the format below.
Objective #1: To____________ by X amount by X date.
Strategy #1: Use words such as “invite” “promote” “engage” “institute” “facilitate”
Tactic #1: These are specific — create flyers, post an update on social media each Monday, etc.
Tactic #2
Tactic #3
Objective #2: To____________ by X amount by X date.
Then include your strategy and tactics similar to what is above.