Individual Website (Word Press)
For your individual website assignment, you will create a website utilizing Word Press. You will be using the free hosting version. You should not spend a single dollar on this! As part of the website assignment, you will create a website, you will create an email campaign to get recipients to visit your website and you will also create a mocktext message invite. All 3 components of the Individual Website assignments are explained in detail below. Each component has its own Canvas drop boxto submit the deliverables. You will need to work on the different components throughout the semester on your own and during workshop days. All components are due on April 23rd2021, however to be successful at this assignment, you will need to complete the components in order. Do not wait until the last day to work on this assignment!
Website Components(50 pts)
You will create a WordPress site utilizing the free domain and hosting. Do not spend any money on this for this assignment!I understand that your domain name will have ________.wordpress.com in it. That is ok!
The website should be about youto help market yourself! So there should be a professional aspect to it, but you certainly can personalize it to give it your personal touch!Your website needs to follow some basic conventions and will be graded on the following:Design/Layout(pick a template that you like and that fits your style)Homepage –welcome to yoursite & some highlight about you
Contact Page (have contact information and links toyourSocial Media accounts so visitors can connect with you –at the least, I need to see a link to your LinkedIn Profile (which all of you have because you did the LinkedIn Assignment at the beginning of the semester!)About Me Page –create a page about yourself, with a professional photo& insert a link to a PDF version of your resume. (click the“+”button, go to “media”and then fileand upload your resume, this way it will be accessible via your WordPress site)Proof yourwebsite for spelling and grammatical errors!Submit:You will submit a PDF document via Canvas, which will include:1)URL to your website2)Screenshot of your Homepage3)Screenshot of your Contact Page4)Screenshot of your About Me Page5)Screenshot of your uploaded Resume
Email with Mailchimp(25 points)
You will utilize Mailchimp to create an email to send to 10 people of your choice to tell them about your new websiteand the purpose of your site and ask them to check it out and give you feedback. You will utilize thehttps://mailchimp.comfree plan! Here is what you need to do for this component of the assignment:1)Create your list of 10recipients making sure to meet all CANSPAM requirementsand why you selected them to receive the email.CAN–SPAM Act: A Compliance Guide for Business | Federal Trade Commission (ftc.gov)2) In the email, you will tell your friends and familyabout your new website. You will explain the purpose of your website and ask them to look at it and give you feedback. 3) Find images online or from your personal photos. 4) Create an email following design best practices that you have learned over the semester and in the HubSpot Email Certification. You will be graded on your design!5) Make sure to include a CTA. This may include either a link to a website, social media sites, etc. 6) Preview your email on both desktop and mobile. Send a test email to yourself and proofread it again(You do not want to skip this step!)7) Send youremail. (Do not wait until the due date to of the assignment to send your email!!!!!)8) For the analysis of your email blast. Wait at least one dayafter you send the email to your 10 recipients. Then go to Reports and take a screenshot of your open & click throughs and paste it into a Worddoc.10) Writea 2 paragraph review of what you found in your analytics and how you may want to improve your email campaign in the future.
Submit:1 PDF document submitted into CANVAS drop box.Your document should include:•List of 10 recipients and why you chose them•2 Screenshotsof your Email –viewed ondesktop and mobiledevice•Screenshot of your analytics report•2 paragraph review on your email campaignText Message Invite (25 points)As part of your website creation, you will create a Text Message Invite for your website. I would like for you to use Mobile Text Alerts: https://mobile–text–alerts.comYou will set up a 14 day free trial, no billing/credit cardinformation should be entered!As part of the 14 day free trial, you willbe able to create a 160 character text message.(If you use an emoji, your character count reduces to 70 characters, so refrain from using an emoji!!!)You do not actually have to send a text message, just utilize the form to enter your text message information and then take a screen shot of the mock up of your message on the mobiledevice screen and submit that asa PDF document.Submit the PDF of your text message mock up via the Canvas drop box.Submit:1 PDF document submitted into CANVAS drop box.Your document should include:•List of 10 recipients and why you chose them•2 Screenshotsof your Email –viewed ondesktop and mobiledevice•Screenshot of your analytics report•2 paragraph review on your email campaign
Text Message Invite (25 points)
As part of your website creation, you will create a Text Message Invite for your website. I would like for you to use Mobile Text Alerts: https://mobile–text–alerts.comYou will set up a 14 day free trial, no billing/credit cardinformation should be entered!As part of the 14 day free trial, you willbe able to create a 160 character text message.(If you use an emoji, your character count reduces to 70 characters, so refrain from using an emoji!!!)You do not actually have to send a text message, just utilize the form to enter your text message in
