Market Structure and Competitor Analysis
This week you will continue to play the role of the marketing manager in a marketing simulation for Minnesota Micromotors, Inc. (MM). Minnesota Micromotors, Inc. (MM), based in Minneapolis, is a manufacturer of brushless, direct current (BLDC) 1 motors used in orthopedic medical devices.
Approximately 70% of the revenues of Minnesota Micromotors, Inc. were generated from customers that placed large-volume orders.
After you play the simulation in three steps (view the Directions icon document) complete the Assignment detailed in the Rubric below. Simulation instructions attached.
See attached Rubric for Assignment details.