MGT 524 ECPI University Collective Social Responsibility Proposal

Firms understand the importance of demonstrating good citizenship, not only in the local community but also in the U.S.A. and in the world. Corporate responsibility can take many forms, including how a company operates internally on a daily basis (creating a “green” environment) and what contributions it might make to the external community (supporting the local food bank). Corporate responsibility can mean acting responsibly and also doing things to make the world a better place. Starbucks is known for using environmentally safe products. Coca-Cola works to provide safe and potable water to people around the world. Humana promotes America’s National Parks.

It is important to remember that any corporate responsibility plan (CSR) must be sustainable, must be based in reality, must be accepted and promoted by all stakeholders, and must add value to the business. The plan must support corporate goals and vision, growth, and development.


Assume you are a consultant hired to build a corporate social responsibility (CSR) plan for an existing organization. Each week, you will work to create a sustainable CSR plan that promotes organizational success, adds business value, and establishes the organization as a responsible citizen.

You must first select the organization for which you will build the CSR plan. The organization can be a public or private company or a not-for-profit organization. Choose carefully! I recommend you select an organization with which you are familiar and one where you can easily gather information.

After making your selection, you must begin to research and gather information about this company. Direct contact is an excellent way to learn about the inner workings of any company. You should plan to interview at least one (preferably 2-3) manager or executive who works for the company. You may have to create a relationship with someone in the company to assist you with this research. In addition to this valuable direct contact, you must supplement company information through other resources: media, articles, the company’s literature, manuals, and any other secondary resources vital to the company, the community, and the industry. Validate all of your resources, including your direct contacts.

As you are conducting your research, determine any industry standards, benchmarks, or CSR plans that exist. Determine what makes this company unique. Examine any company CSR plan currently in place.

You should get started on this project right away. You will develop your plan weekly based on the following condensed outline.

Part 1: Building a CSR Plan (Three pages with four credible sources)

  • Provide an introduction about the company you selected.
    • Describe the core business, mission, and vision.
    • Describe the company’s culture and core values.
    • Include the company’s system of motivation and rewards.
  • Identify and describe the company’s internal and external stakeholders.
  • Define community demographics.
    • Reference how the company might support the community.

Part 2: SWOT Analysis (Three pages with four credible sources)

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • Relate the SWOT to social responsibility.
  • Relate the SWOT to your potential CSR plan.

Part 3: The CSR Proposal (Four pages with four credible sources)

  • Develop your CSR proposal
    • Explain how your proposal adds business value.
    • Elaborate on any compliance issues.
    • Include any risk management requirements.
  • Determine how you will implement the CSR proposal to the company and any relevant stakeholders.
    • Include any training and support needs.
    • Include any techniques to generate and sustain stakeholder motivation.
  • Develop a detailed budget.
    • Include any estimates for any additional infrastructure and equipment.
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