Research a brand’s business model (you can use the same brand you used in Module 1 and this may be the same brand you are researching for the final project). Use the Business Model Canvas to describe the business. In your accompanying essay, briefly answer the following questions:
How well does the organization’s value proposition actually fit the target customer’s job to be done? How unique is the value proposition compared to competitors and possible substitutes?
Is any competitive advantage present sustainable? Why or why not?
Can the organization actually deliver what is promised given its resources and competencies? Why or why not? Is the business model scalable?
You can download the Business Model Canvas template from https://www.strategyzer.com/canvas/business-model-… (Links to an external site.), use Excel or a Word table, or use an app like Canva or Xtensio to create your canvas. You won’t be graded on how your graphic looks but rather on the content you provide.
Essay Discussion Rubric
Essay Discussion Rubric
Criteria
Ratings
Pts
This criterion is linked to a Learning OutcomeComprehension30 points
30to >27.0 pts
Exemplary
Develops an initial post addressing the assignment with an organized, clear point of view or idea using rich and significant detail that expresses understanding and mastery of the module content (100%).
27to >21.0 pts
Proficient
Develops an initial post that addresses the assigned prompt with a point of view or idea using appropriate detail that suggests module content was comprehended (90%).
21to >0.0 pts
Needs Improvement
Develops an initial post with a point of view or idea that addresses the assigned prompt but with some gaps in organization and detail that suggest module content was not mastered (70%).
0 pts
Not Evident
Does not develop an initial post relevant to the assigned prompt with an organized point of view or idea; Initial post does not show understanding of module content (0%).
30 pts
This criterion is linked to a Learning OutcomeCritical Thinking20 points
20to >18.0 pts
Exemplary
Provides logic, reasoning, and references to support opinion; elaborates with details based on personal experience and reading of secondary source material (100%).
18to >14.0 pts
Proficient
Draws informed conclusions that are justified with evidence from reference material (90%).
14to >0.0 pts
Needs Improvement
Logical conclusions are stated but lack support in the form of examples and evidence based on reference sources (70%).
0 pts
Not Evident
Does not draw logical conclusions; provides no details or logical support (0%).
20 pts
This criterion is linked to a Learning OutcomeWriting and Mechanics20 points
20to >18.0 pts
Exemplary
Good grammar; minimal to no spelling errors; generally well written and communicated in a professional manner; APA formatted references provided (100%).
18to >14.0 pts
Proficient
Generally well-written in a professional manner but with some typographical, spelling, grammatical, and/or referencing errors that do not harm reader’s comprehension (90%).
14to >0.0 pts
Needs Improvement
May contain grammatical, spelling, typographical, and/or referencing errors, so as to interfere somewhat with the reader’s comprehension (70%).
0 pts
Not Evident
Grammatical, spelling, typographical, and/or referencing errors are significant (0%).
20 pts
This criterion is linked to a Learning OutcomeEngagement20 points
20to >18.0 pts
Exemplary
Highly engaged with 3 or more threads contributed; a valued member of the discussion; Contributes meaningful and relevant, substantive replies that extend course understanding of concepts (100%).
18to >14.0 pts
Proficient
Meets minimum requirement plus replies are relevant and meaningful (90%).
14to >0.0 pts
Needs Improvement
Meets minimum requirement for base participation; Provides responses that are superficial in nature (70%).
0 pts
Not Evident
Does not meet minimum requirement for discussion participation (0%).
20 pts
This criterion is linked to a Learning OutcomeTimeliness10 points
10to >9.0 pts
Exemplary
Submits on time, prior to deadline (100%).
9to >7.0 pts
Proficient
Submits on time, prior to deadline (90%).
7to >0.0 pts
Needs Improvement
Submits initial post one day late (70%).
0 pts
Not Evident
Submits initial post two or more days late (0%).
10 pts
Total Points: 100
Textbook Readings
Tuten, T. (2020). Principles of Marketing for a Digital Age. Sage Publications.
Chapter 5: Marketing Strategy
Videos (2)
Chapter 5 Lecture Video
Business Model Canvas Explained
👋 Nice to meet you!
Want 15% OFF your first order? Use Promo Code: FIRST15
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.
Instead, we offer bonuses, discounts, and free services to make your experience
outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
step 2
Control the process
Once you place an order with our professional essay writing services, we will email you login details to your account. There, you'll communicate with the writer and support team and track the writer's progress.
step 3
Download your paper on time
As soon as your work is ready, we’ll notify you via email. You'll then be able to download it from your account and request a revision if needed. Please note that you can also rate the writer's work in your account.
Pro service tips
How to get the most out of your experience with Lets Write For You
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
