1. What is a simple way to engage in international marketing?


Travel abroad


Cultural attainment

2. Companies are pursuing which objective when they start with prices high and slowly drop them over time?

Market skimming

Market tactics

Focusing on market share

Market pricing

3. Which strategy uses the manufacturer’s advertising, promotion, and other forms of communication to persuade consumers?

Push strategy

Upward strategy

Pull strategy

Downward strategy

4. What type of distribution places the goods or services in as many outlets as possible?

Exclusive distribution

Marketing distribution

Selective distribution

Intensive distribution

5. Which agreements are not necessarily illegal, but they do violate U. S. law if they tend to lessen competition substantially?

Loosening agreements

Promising agreements

Marketing agreements

Tying agreements

6. What is the practice that allows companies to maximize their market share by believing a higher sales volume will lead to lower unit costs and higher long-run profit while assuming the market price is sensitive?

Market skimming

Target pricing

Sensitive pricing

Market-penetration pricing

7. What type of deal takes place when the seller receives some percentage of the payment in cash and the rest in products?

Compensation deal

Free trade



8. What type of marketing channel consists of an independent producer, wholesaler(s), and retailer(s)?

Horizontal marketing system

Conventional marketing system

Vertical marketing system

Rectangular marketing system

9. What takes place when dealers purchase some or all of a product line?

Full-line forcing

Forcing by brand

Half-line forcing

Part-line forcing

10. What mode of entry is it when local and foreign investors share ownership and control?

Direct investment

Joint venture

Foreign investment

Sole proprietor

11. When a seller agrees to accept partial payment of products manufactured with the supplied equipment it is called

price adaptation

trade agreements

buyback arrangement

free trade agreements

12. Which strategy is appropriate when there is low brand loyalty in a category and brand choice is made in the store?

Downward strategy

Push strategy

Pull strategy

Side pull strategy

13. What type of marketing system includes the producer, wholesaler(s), and retailer(s) acting as a unified system?

Rectangular marketing system

Vertical marketing system

Triangular marketing system

Horizontal marketing system

14. When companies estimate the demand and costs associated with alternative prices, they will choose the price that produces

negative current profit

break-even current profit

lowest current profit

maximum current profit

15. Which companies have launched a website without any previous existence as a firm?

Pure-click companies

Employee-centered companies

Customer-centered companies


16. Which marketing system is another channel development in which two or more companies put together resources to exploit an emerging market opportunity?

Vertical marketing system

Conventional marketing system

Strategic marketing system

Horizontal marketing system

17. Which type of distribution relies on some intermediaries willing to carry a particular product?

Strategic distribution

Marketing distribution

Selective distribution

Planned distribution

18. What is an ultimate form of foreign involvement?

Foreign trade

Foreign investment

Direct investment

Direct ownership

19. What type of system does a firm employ to decide about the most critical decisions management faces?

Advertising strategic system

Pulling system

Marketing channel system

Pushing system

20. When the number of intermediaries are severely limited, this means an

inclusive distribution

exclusive distribution

strategic distribution

marketing distribution

21. What form describes a buyer and seller directly exchanging goods with no money and no third party involved?





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